Behavioral email refers to the automated emails that merchandisers and/or marketers send to eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More shoppers based on their individual shopping behavior. Due to the highly personalized and timely nature of the emails, behavioral emails have dynamic content that changes based on the shopper’s behavior and other factors, including what products were recently browsed by the shopper. Experts have proven that “real-time in-the-moment marketing” tactics dramatically improve email campaign results and return on investment by enabling retailers to use contextual clues to make future shopping predictions.
With behavioral emails, eCommerce brands and retailers leverage email retargeting campaigns to engage their customers in a whole new way—with hyper-personalized product recommendations and content specifically designed for each individual’s preferences. Upon opening an email that was triggered based on abandonment, catalog changes, or reactivation, the shopper receives individualized content that automatically prioritizes and recommends the best products and categories, to maximize revenue.
Reflektion delivers these hyper-personalized emails based on recent shopper behavior, in addition to delivering personalized content for any audience segment, using banners, HTML blocks, images, text overlays, and/or CTAs, based on location or other factors. Marketers can also set daily frequency and total email caps, delays after behavioral engagement, interest thresholds, or time since the last visit, for individual campaigns and triggers, or apply any settings globally.