BOPIS is an acronym for Buy Online, Pick Up in Store. The acronym is also sometimes written as BOPUS. Click-and-mortar retailers’ practice of offering BOPIS has grown for many reasons. Shoppers are often too busy to browse items in-store and can be more comfortable buying online. At the same time, shoppers want choice and flexibility, want to save on shipping costs, and want to make returns efficiently in the store if needed. BOPIS allows retailers to blend the online and in-store experience to engage with customers while offering a more convenient way to shop.
Reflektion enables retailers to offer BOPIS by taking store-level inventory and pricing into consideration while delivering In the eCommerce context, one-to-one or 1:1 personalization refers to the practice of delivering a unique, hyper-targete... More.