BOPIS is an acronym for Buy Online, Pick Up in Store. The acronym is also sometimes written as BOPUS. Click-and-mortar retailers’ practice of offering BOPIS has grown for many reasons. Shoppers are often too busy to browse items in-store and can be more comfortable buying online. At the same time, shoppers want choice and flexibility, want to save on shipping costs, and want to make returns efficiently in the store if needed. BOPIS allows retailers to blend the online and in-store experience to engage with customers while offering a more convenient way to shop.

Reflektion enables retailers to offer BOPIS by taking store-level inventory and pricing into consideration while delivering 1:1 personalization.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.