Bounce rate refers to the percentage of visitors to a particular website who navigate away from the site after viewing only one page. A true bounce is when people arrive on a site and leave — usually within seconds — which often is an indication they felt they were in the wrong place to begin with. When visitors leave after viewing only a single page, Google takes note and demotes the ranking of the site.
In eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More terms, a bounce means someone left after visiting the first page they’ve viewed on the site. When an eCommerce site has a high bounce rate they are not effectively converting site visitors to buying customers.
Most eCommerce websites have bounce rates somewhere between 26% and 70%. As a rule of thumb, a bounce rate in the range of 26% to 40% is great, 41% to 55% is acceptable, and 56% to 70% is higher than average.