Bounce Rate

Bounce rate refers to the percentage of visitors to a particular website who navigate away from the site after viewing only one page. A true bounce is when people arrive on a site and leave — usually within seconds — which often is an indication they felt they were in the wrong place to begin with. When visitors leave after viewing only a single page, Google takes note and demotes the ranking of the site.

In eCommerce terms, a bounce means someone left after visiting the first page they’ve viewed on the site. When an eCommerce site has a high bounce rate they are not effectively converting site visitors to buying customers.

Most eCommerce websites have bounce rates somewhere between 26% and 70%. As a rule of thumb, a bounce rate in the range of 26% to 40% is great, 41% to 55% is acceptable, and 56% to 70% is higher than average.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.