Content Personalization -- in the eCommerce context -- refers to the practice of creating personal interactions and experiences ... More is the ability to create, test, adjust and deploy personalized web or email content for different audiences. This capability usually includes pre-built styles in a library for creating contextual banners, titles and subtitles, promo codes, promo ribbons, and even introduce SEO meta tags. Ideally speaking, there should be no need for any web development for achieving content personalization and it should be definition driven. However, it is best to provide complete web customization control for creating or modifying new appearance styles via HTML.
With Reflektion’s content personalization, marketers and merchandisers leverage pre-built styles for creating highly personalized web or email experiences. The pre-configured library of content controls encompass the most common content layouts for maximum convenience.