Conversion Rate

An eCommerce conversion rate is the percentage of visits which result in eCommerce transactions (sales). Essentially, it describes the percentage of visitors turning into buyers. The conversion rate metric is one of the most important metrics used for measuring eCommerce effectiveness. The formula for measuring conversion rate is:

Conversion rate = (Total eCommerce transactions / Total visits on a website) * 100

Reflektion’s blog has several great tips on increasing conversions for eCommerce sites.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.