An eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More conversion rate is the percentage of visits which result in eCommerce transactions (sales). Essentially, it describes the percentage of visitors turning into buyers. The conversion rate metric is one of the most important metrics used for measuring eCommerce effectiveness. The formula for measuring conversion rate is:
Conversion rate = (Total eCommerce transactions / Total visits on a website) * 100
Reflektion’s blog has several great tips on increasing conversions for eCommerce sites.