Customer Engagement Console

Reflektion’s Customer Engagement Console (CEC) is the command center for managing your site’s personalization. The CEC empowers merchandisers and marketers to make changes to the site’s personalization experience with easy-to-configure controls at their fingertips. Retailers can establish merchandising rules and promote/demote products or categories based on attributes, promotions, seasonality, margins, or other factors. 

Furthermore, merchandisers and marketers can improve product rankings by adding product attribute weightings for further contextual targeting. In addition, they can configure search navigation facets based on keyphrases and/or audience segment. Furthermore, they can schedule updates and or apply them on-demand. 

The CEC offers built-in analytics that provides merchandisers and executive management with complete interactive visibility into personalization performance. In addition, there is built-in support for A/B and multivariate split test experiments based on different keywords, relevance, and weights to quickly compare different outcomes.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.