Customer Profile Database

At the core of Reflektion’s Customer Engagement Platform, the Individual Customer Profile database contains anonymized customer data profiles. It continues to grow exponentially with data on shopper’s location, preferences, clickstream interaction, and purchase history while maintaining GDPR compliance. This database is persistent and rich in terms of data quality, which allows for superior eCommerce personalization capabilities through interaction with Reflektion’s AI/ML layer. Reflektion’s customer profile database can be enriched from customer interaction across multi-brand websites, and is constantly sanitized through deduplication of user profiles and devices.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.