Customer Profile Database
At the core of Reflektion’s Customer Engagement Platform, the Individual Customer Profile database contains anonymized customer data profiles. It continues to grow exponentially with data on shopper’s location, preferences, clickstream interaction, and purchase history while maintaining GDPR compliance. This database is persistent and rich in terms of data quality, which allows for superior eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More personalization capabilities through interaction with Reflektion’s Artificial intelligence (AI) is the simulation of human intelligence processes by machines, typically computer systems. ... More/ML layer. Reflektion’s customer profile database can be enriched from customer interaction across multi-brand websites, and is constantly sanitized through deduplication of user profiles and devices.