Individualization or In the eCommerce context, one-to-one or 1:1 personalization refers to the practice of delivering a unique, hyper-targete... More is a particularly advanced form of eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More personalization. It allows online brands and retailers to go beyond the early methods of defined rules or segments to deliver a personalized eCommerce experience at the individual level.
eCommerce individualization improves the shopper experience very quickly by delivering a relevant and tailored journey for each unique shopper that increases conversions. Individualization requires online retailers to apply everything they know about a customer and provide him/her with a shopping experience that is highly predictive of their individual purchase intent, all the way from homepage to checkout. However, not all online brands and retailers have adopted this strategy, so delivering an individualized shopping experience is certainly an opportunity to gain a competitive edge.