Individualization or 1:1 personalization is a particularly advanced form of eCommerce personalization. It allows online brands and retailers to go beyond the early methods of defined rules or segments to deliver a personalized eCommerce experience at the individual level.

eCommerce individualization improves the shopper experience very quickly by delivering a relevant and tailored journey for each unique shopper that increases conversions. Individualization requires online retailers to apply everything they know about a customer and provide him/her with a shopping experience that is highly predictive of their individual purchase intent, all the way from homepage to checkout. However, not all online brands and retailers have adopted this strategy, so delivering an individualized shopping experience is certainly an opportunity to gain a competitive edge.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.