In the eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More context, a landing page is a standalone destination page generally tied to a specific URL used in email campaigns or an organic search result. While it shares many visual similarities with Category pages are dedicated eCommerce navigation pages that include groups of products assigned to specific product cat... More and Full page search is a part of the site search experience that allows online shoppers to discover the products displayed ... More results, it is different.
A landing page is Inherently SEO-optimized through URL building. It is primarily used to curate a specific shopper experience and group products into one page with other promotional banners that would not otherwise appear together in traditional navigation or search results. In that way, it presents a much more richer shopping experience than category pages or full page search results.
Reflektion landing pages can include any number of widgets not limited to search results & facets (or filters), recommendations, banners, content, and the SEO widget. It is very useful to drive quantitative metrics such as shopper engagement (Click Through Rates to Product Pages), Revenue Per Visit and An eCommerce conversion rate is the percentage of visits which result in eCommerce transactions (sales). Essentially, it... More.
Some typical use cases for landing pages are:
- SEO Landing Page (Paid Adword): A page generally setup for marketing specifically to drive SEO / page authority on a specific topic.
- Email Landing Page: The destination page on the website from an email campaign. Provides continuity of personalization and messaging between the website and email.
- Experience Pages: Used to drive merchandising concepts.
- Event / Seasonal Pages: Examples: holidays, back to school, sports events.