Merchandising Rules

Merchandising rules are an automated way to control and influence product placement on eCommerce sites on different pages. Rules can be at different levels (global, page, widget, or variation level), and can be created for targeting a shopper coming in from a specific context. For instance, an online shopper located in San Francisco using a mobile device can see a different home page banner or recommendations type than someone visiting the site from a desktop computer located in Chicago. In addition, global merchandising rules can be leveraged for pinning, burying, boosting or blacklisting specific products or categories.

Reflektion’s Customer Engagement Console empowers online retailers to create merchandising rules to orchestrate personalized experiences across the site or orchestrate a single rule across touchpoints. This not only reduces the workload of the merchandiser from having to create the same rule multiple times but also ensures rules are completely synchronized when they need to be.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.