Merchandising is the practice and process of displaying and selling products to customers. Whether digital or in-store, ... More rules are an automated way to control and influence product placement on eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More sites on different pages. Rules can be at different levels (global, page, widget, or variation level), and can be created for targeting a shopper coming in from a specific context. For instance, an online shopper located in San Francisco using a mobile device can see a different home page banner or recommendations type than someone visiting the site from a desktop computer located in Chicago. In addition, global merchandising rules can be leveraged for pinning, burying, boosting or blacklisting specific products or categories.
Reflektion’s Reflektion’s Customer Engagement Console (CEC) is the command center for managing your site’s personalization. The C... More empowers online retailers to create merchandising rules to orchestrate personalized experiences across the site or orchestrate a single rule across touchpoints. This not only reduces the workload of the merchandiser from having to create the same rule multiple times but also ensures rules are completely synchronized when they need to be.