Merchandising is the practice and process of displaying and selling products to customers. Whether digital or in-store, retailers use merchandising to influence customer intent and achieve their sales goals.
In both brick-and-mortar and digital stores, a variety of merchandising techniques are used to arrange products, communicate their value, and create an optimal customer experience. Many disciplines fit under the umbrella of merchandising, and there are a variety of merchandising types. These include, but are not limited to:
- Product merchandising
- Retail merchandising
- Visual merchandising
- Digital merchandising