Natural Language Processing (NLP)
Natural Language Processing (NLP) is a form of Artificial intelligence (AI) is the simulation of human intelligence processes by machines, typically computer systems. ... More that uses several disciplines, like computational linguistics, to make structured sense of unstructured human communication. NLP understands the meaning of written words and phrases by analyzing them within search queries, comparing them to its own database of words and recordings, and then categorizing and extracting meaning from them using semantic analysis. In essence, NLP allows online shoppers to communicate as humans while the AI/ML performs the work of making an accurate, intent based interpretation of meaning.
With NLP support, eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More search can become even more powerful as it switches the focus from keywords to actual semantic meaning. In eCommerce, NLP search delivers valuable functionality, such as identifying and separating an item (e.g. shirt) from attribute (e.g. white), recognizing color palettes or sizes, finding products on sale or clearance, or filtering products within a price limit or range.
Reflektion’s proprietary search modules inherently utilize NLP technology that is specifically designed and relevant for a variety of retail use cases. With this always-on NLP technology, Reflektion re-writes the visitor’s original searched terms based on understanding the terms entered and delivers more relevant results. Shoppers can quickly discover the products they want to purchase from results generated by these semantic nuances. For example, a site visitor can discover products that are on promotion, within a price range, of a specific color or even of a specific size. Providing great flexibility, Reflektion’s NLP also works seamlessly with multi-platform voice assistants (ex. Siri, Alexa) to capture key phrases with the shopper’s search terms.