Natural Language Processing (NLP)

Natural Language Processing (NLP) is a form of AI that uses several disciplines, like computational linguistics, to make structured sense of unstructured human communication. NLP understands the meaning of written words and phrases by analyzing them within search queries, comparing them to its own database of words and recordings, and then categorizing and extracting meaning from them using semantic analysis. In essence, NLP allows online shoppers to communicate as humans while the AI/ML performs the work of making an accurate, intent based interpretation of meaning.

With NLP support, eCommerce search can become even more powerful as it switches the focus from keywords to actual semantic meaning.  In eCommerce, NLP search delivers valuable functionality, such as identifying and separating an item (e.g. shirt) from attribute (e.g. white), recognizing color palettes or sizes, finding products on sale or clearance, or filtering products within a price limit or range.

Reflektion’s proprietary search modules inherently utilize NLP technology that is specifically designed and relevant for a variety of retail use cases. With this always-on NLP technology, Reflektion re-writes the visitor’s original searched terms based on understanding the terms entered and delivers more relevant results. Shoppers can quickly discover the products they want to purchase from results generated by these semantic nuances. For example, a site visitor can discover products that are on promotion, within a price range, of a specific color or even of a specific size. Providing great flexibility, Reflektion’s NLP also works seamlessly with multi-platform voice assistants (ex. Siri, Alexa) to capture key phrases with the shopper’s search terms.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.