Omnichannel retailing describes a retailer’s efforts to provide a consistent, coordinated shopping experience across all possible customer channels, using consistent, universal data. With this multichannel approach to sales, customers get a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, or in a brick-and-mortar store. Omnichannel retailing dramatically boosts sales and builds brand loyalty by providing consumers with more flexibility and convenience when purchasing goods or services.
Omnichannel retailing is most effective when the customer journey is not only personalized, but also connected the entire way from first interaction on the site to checkout. This is achieved using and analyzing real-time individual shopper behavioral data from every channel and delivering a personalized experience across all touchpoints.
With Reflektion, businesses create a connected experience to target shoppers across mobile, web, email, search or in-store channels. Retailers and brands operate at scale without losing individual context and can orchestrate In the eCommerce context, one-to-one or 1:1 personalization refers to the practice of delivering a unique, hyper-targete... More across multiple brand domains and locales.