Omnichannel Retailing

Omnichannel retailing describes a retailer’s efforts to provide a consistent, coordinated shopping experience across all possible customer channels, using consistent, universal data. With this multichannel approach to sales, customers get a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, or in a brick-and-mortar store. Omnichannel retailing dramatically boosts sales and builds brand loyalty by providing consumers with more flexibility and convenience when purchasing goods or services.

Omnichannel retailing is most effective when the customer journey is not only personalized, but also connected the entire way from first interaction on the site to checkout. This is achieved using and analyzing real-time individual shopper behavioral data from every channel and delivering a personalized experience across all touchpoints.

With Reflektion, businesses create a connected experience to target shoppers across mobile, web, email, search or in-store channels. Retailers and brands operate at scale without losing individual context and can orchestrate 1:1 personalization across multiple brand domains and locales.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.