In the eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More context, one-to-one or 1:1 personalization refers to the practice of delivering a unique, hyper-targeted eCommerce experience for each shopper using all the available data sources. The term 1-to-1 personalization is derived from the more general term personalization and is interchangeable with individualization. 1:1 personalization is important because it has been proven that most consumers are likely to switch brands if online brands and retailers don’t personalize their shopping journey.
In order to deliver a customized experience in real-time to every visitor across channels, 1:1 personalization requires rapid data aggregation and analysis, cross-channel deployment, and machine learning optimization. To deliver a 1:1 personalized experience, eCommerce personalization engines use several data sources like shopper’s purchase intent, demographics, preferred product attributes, on-site interactions, past behavior and other data collected.