One-To-One Personalization

In the eCommerce context, one-to-one or 1:1 personalization refers to the practice of delivering a unique, hyper-targeted eCommerce experience for each shopper using all the available data sources. The term 1-to-1 personalization is derived from the more general term personalization and is interchangeable with individualization. 1:1 personalization is important because it has been proven that most consumers are likely to switch brands if online brands and retailers don’t personalize their shopping journey.

In order to deliver a customized experience in real-time to every visitor across channels, 1:1 personalization requires rapid data aggregation and analysis, cross-channel deployment, and machine learning optimization. To deliver a 1:1 personalized experience, eCommerce personalization engines use several data sources like shopper’s purchase intent, demographics, preferred product attributes, on-site interactions, past behavior and other data collected.

Reflektion’s customer engagement platform provides 1:1 eCommerce personalization at scale and in real-time across all key marketing channels, including mobile, web, email, search or in-store.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.