Personalization — in the eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More context — refers to the practice of creating personal interactions and experiences on eCommerce sites by dynamically displaying products or content based on browsing behavior, purchase history data, interests, demographics and real-time purchase intent. As consumer choice expands and attention spans shrink, the imperative to personalize the online shopping experience becomes even more important. This is why leading brands and retailers are increasingly pursuing eCommerce personalization as a primary strategy to stay relevant in today’s competitive environment.
Reflektion surveyed 150 eCommerce professionals in 2019 and found that 94% of respondents confirmed eCommerce personalization is critical for driving engagement among customers. However, true real-time In the eCommerce context, one-to-one or 1:1 personalization refers to the practice of delivering a unique, hyper-targete... More remains an elusive — yet rewarding — target for most companies. Within eCommerce personalization, 55% or a majority of respondents rated each of the following features as important: Artificial intelligence (AI) is the simulation of human intelligence processes by machines, typically computer systems. ... More/ML, omnichannel targeting, merchandising controls, and advanced analytics.
The Reflektion The Reflektion Customer Engagement Platform delivers best-in-class, highly engaging, predictive, and individualized shop... More delivers best-in-class, highly engaging, predictive, and personalized shopping experiences across all online touch points so brands and retailers can drive more revenue and delight every visitor. Reflektion’s scalable, modular architecture delivers experiences for Search, Recommendations, Category, and Landing Pages, Content Personalization is the ability to create, test, adjust and deploy personalized web or email content for differen... More, and Email, all made smarter with proprietary AI/ML that’s continuously uncovering hidden relationships across broad and growing combinations of products, attributes, visitor interactions, and their subtle preferences.