Personalization

By: Reflektion • December 2, 2019

Personalization — in the eCommerce context — refers to the practice of creating personal interactions and experiences on eCommerce sites by dynamically displaying products or content based on browsing behavior, purchase history data, interests, demographics and real-time purchase intent. As consumer choice expands and attention spans shrink, the imperative to personalize the online shopping experience becomes even more important. This is why leading brands and retailers are increasingly pursuing eCommerce personalization as a primary strategy to stay relevant in today’s competitive environment. 

Reflektion surveyed 150 eCommerce professionals in 2019 and found that 94% of respondents confirmed eCommerce personalization is critical for driving engagement among customers. However, true real-time 1:1 personalization remains an elusive — yet rewarding — target for most companies. Within eCommerce personalization, 55% or a majority of respondents rated each of the following features as important: AI/ML, omnichannel targeting, merchandising controls, and advanced analytics.

The Reflektion Customer Engagement Platform delivers best-in-class, highly engaging, predictive, and personalized shopping experiences across all online touch points so brands and retailers can drive more revenue and delight every visitor. Reflektion’s scalable, modular architecture delivers experiences for Search, Recommendations, Category, and Landing Pages, Content Personalization, and Email, all made smarter with proprietary AI/ML that’s continuously uncovering hidden relationships across broad and growing combinations of products, attributes, visitor interactions, and their subtle preferences. 

Reflektion
Reflektion

Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.