Preview Search

Preview search is the ability to view relevant products as shoppers clicks on and begin typing into the search box on an eCommerce website. As shoppers enter text into the search bar, products or categories are displayed both visually and in text format. The displayed items can be either featured or re-ranked on an individual basis. These shopper level experiences can be easily configured via rules to enable total display control of product and category, keyword, and ranking.

Preview Search also caters to natural language queries using NLP technology. Reflektion’s deep natural language processing understands every retail query nuance. With blazing fast query speed, visual autofill, and smart images that display while visitors type, Preview Search drives shopping cart loading, time-on-site, visitor return rate, and revenue per search. 

Usually, Preview Search is implemented along with Full Page Search for a complete end-to-end search experience. Reflektion offers both preview and full page search. Reflektion also allows merchandisers to easily boost, bury, and pin products and categories based on needs such as seasonality. Also, as shoppers interact with the site, Preview Search continually prioritizes results, providing personalized, relevant product and category images and suggestions that engage shoppers more.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.