Product Detail Page

A product detail page (PDP), as it sounds, is a web page on an eCommerce site that provides details on a specific product. The details displayed often include size, color, price, shipping information, reviews, and other relevant information customers want to know before making a purchase. Typically, this descriptive information is presented alongside an actual photo (or video) of the product, and includes an “add-to-cart” button.

The product detail page should be carefully designed so a hierarchy of information is presented in an intuitive manner. The page has the potential to optimize the consumer experience by presenting product details the way your target consumer wishes to view content on your site. That means establishing a healthy balance between too much information and just the right amount of detail to sway buyers’ interest in completing a purchase.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.