Real-time personalization is essentially eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More personalization that is delivered in real-time based on the shopper’s purchase intent. For example, a visitor searching on “shorts” may see men’s shorts initially due to the shoppers prior history and the product category’s trending popularity. However, once this same shopper selects a couple of women’s dresses on the site, Reflektion’s Artificial intelligence (AI) is the simulation of human intelligence processes by machines, typically computer systems. ... More quickly pivots on gender to now display women’s shorts during the on-site search for shorts — thereby tuning the experience to reflect the purchase intent of the visitor in that particular shopping session in real-time. And as the shopper continues to click in this new category, Reflektion further refines recommendation and search results in real-time based on this clickstream. Other competing personalization vendors completely lack this ability to understand purchase intent on-the-fly at the individual level. This “pivot” towards understanding purchase intent is delivered through a combination of Reflektion’s proprietary AI/ML algorithms and the underlying modern technology architecture.
Not every personalization solution in the market can deliver real-time personalization at scale. Reflektion is the only solution which delivers real-time In the eCommerce context, one-to-one or 1:1 personalization refers to the practice of delivering a unique, hyper-targete... More across the shopper’s journey. With every visitor click on the site, Reflektion’s AI interprets the visitor’s journey to improve conversion probability by evaluating numerous dimensions to deliver intelligent, personalized experiences. By monitoring AI performance in real-time through Reflektion’s AI Monitor, a merchandiser can not only transparently observe the visitor’s site interactions in a session, but also understand how Reflektion’s AI is reacting to these interactions with logical probabilistic choices. This deep level of AI transparency offered by Reflektion is unique in the market.