Real-Time Personalization

By: Reflektion • December 2, 2019

Real-time personalization is essentially eCommerce personalization that is delivered in real-time based on the shopper’s purchase intent. For example, a visitor searching on “shorts” may see men’s shorts initially due to the shoppers prior history and the product category’s trending popularity. However, once this same shopper selects a couple of women’s dresses on the site, Reflektion’s AI quickly pivots on gender to now display women’s shorts during the on-site search for shorts — thereby tuning the experience to reflect the purchase intent of the visitor in that particular shopping session in real-time. And as the shopper continues to click in this new category, Reflektion further refines recommendation and search results in real-time based on this clickstream. Other competing personalization vendors completely lack this ability to understand purchase intent on-the-fly at the individual level. This “pivot” towards understanding purchase intent is delivered through a combination of Reflektion’s proprietary AI/ML algorithms and the underlying modern technology architecture. 

Not every personalization solution in the market can deliver real-time personalization at scale. Reflektion is the only solution which delivers real-time 1:1 personalization across the shopper’s journey. With every visitor click on the site, Reflektion’s AI interprets the visitor’s journey to improve conversion probability by evaluating numerous dimensions to deliver intelligent, personalized experiences. By monitoring AI performance in real-time through Reflektion’s AI Monitor, a merchandiser can not only transparently observe the visitor’s site interactions in a session, but also understand how Reflektion’s AI is reacting to these interactions with logical probabilistic choices. This deep level of AI transparency offered by Reflektion is unique in the market. 

Reflektion

Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.