Visually Similar Recommendations

By: Reflektion • December 2, 2019
Visually similar recommendations refer to a type of recommendations on the eCommerce site wherein the products shown are visually similar to a specific product of interest. It is an eCommerce best practice to display this type of recommendation on a product detail page. The dataset for displaying this recommendation type is generated using image recognition technology. Visually similar recommendations are useful in improving conversions because many times shoppers may not be able to articulate the right search terms, but they may react more positively to other items that appear similar to the one they are exploring.

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Reflektion

Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.