- Visual Preview & Full Search: Align search results with preferences i.e. gender, color. Increase search usage by 13% and revenue by 2%.
- Recommendations: Leverage recommendation widgets for cross-sell opportunities and increase average order value (AOV).
- Dynamic Personalization: Prioritize products of individual interest across site search and product merchandising to reduce bounce rate and improve products’ relevancy.
- Category Landing Pages: Display different category experiences to new or returning visitors, adapting the experience to feature select sub categories (by store availability, collection, etc.) which improves the relevance of products and prompts increased conversion.
- Torso & Long-Tail SEO Pages: With Reflektion PLPs, your business teams can easily leverage any combination of product attributes in your catalog to create more specific catalog sub-segments. These pages may or may not be included in your site navigation, but as long as they exist in your sitemap, search engines will be able to index and give you authority over those torso and long-tail keywords. This feature, combined with our ability to stay in lockstep with your catalog, provides you with a completely automated SEO strategy that guarantees only the pages for which there are a certain minimum number of products are exposed to search engines as your catalog changes and evolves.
We've found opportunities to improve your shopper experience
Analysis & Opportunity
That's where Reflektion comes in ...
Reflektion delights your shoppers with a seamless digital experience. From search to sale, we help you create relevant experiences that drive conversions.
How can GNC benefit?
After our initial evaluation of gnc.com, our team believes Reflektion can:
- Reduce Bounce Rate
- Increase your conversion rate by 15-20%
- Increase your average order value (AOV) by 10%
- Reduce to cost of maintenance and vendor expenses by 25%