The Recipe for Godiva’s eCommerce Success!
Godiva, a premier maker of fine Belgian chocolates, owns and operates more than 600 boutiques and has a presence in more than 100 countries. During its 90 years, the company has developed a signature style and personalized service for shoppers at its bricks-and-mortar locations. Now it’s pioneering ways to recreate that luxury gourmet experience for its online customers, too.
Walk in to any Godiva shop in the world and you’ll know it’s a premium brand: there’s the tastefully designed stores with warm woods and rich Carrera marble, jewel-like displays, and the rich scent of chocolate. The question for Godiva was how to translate that luxury brand into an online shopping experience that could make every individual shopping on the website feel like