The Key to Mobile Success for the 2014 Holidays

In a Q&A with Kristina Knight from BizReport, our CMO Kurt Heinemann discussed what success for eCommerce will look like during the 2014 holidays and how it can be measured.

Some of the questions addressed:

  • Which holiday metrics online retailers should be tracking
  • Factors that will drive online shopping

This follows a similar article in which Kurt answers Kristina’s question of which devices shoppers will and won’t use to purchase online during the holiday season.

Cameron Conaway
Cameron Conaway

Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.