The Key to Mobile Success for the 2014 Holidays
In a Q&A with Kristina Knight from BizReport, our CMO Kurt Heinemann discussed what success for eCommerce will look like during the 2014 holidays and how it can be measured.
Some of the questions addressed:
- Which holiday metrics online retailers should be tracking
- Factors that will drive online shopping
This follows a similar article in which Kurt answers Kristina’s question of which devices shoppers will and won’t use to purchase online during the holiday season.