Looking forward to seeing you at eTail West in Palm Desert
If you’re heading to eTail West, we’ll see you there. There has been a lot of momentum – and changes – in the industry since Reflektion attended last year.
I’m looking forward to hearing Bobby Lyons from Walgreens speak about the shift to Search Experience Optimization, How Zappos is making the cross-device shopping experience work, and Friday’s keynote from Brandon Proctor from Ice.com about moving from “big data” to actionable customer analytics and getting a complete view of each customer. All of these are highly relevant topics that will keep shaping our industry in 2015.
Forrester pointed out in a recent report that the next generation of personalization is all about the individual. If you’re wondering what this tangibly looks like for retailers, we’ll be happy to show you. Just stop by booth 714 for a Reflektion demo.
Also, on Thursday (February 19th), I’ll be part of a panel called “The Evolution From Mass To Personal: The Personalization Journey.” I’ll be joined by Shawn Coombs from The Home Depot among others. We’ll discuss current personalization tools, when and where within the eCommerce experience personalization offers an ROI, and how retailers can benchmark against their own personalization strategies.
We hope to see you there.