1 to 1 Personalization Solutions | Engage in Real-Time with Reflektion

Turn Site Search Into a Personal Shopper

Transform your site search from a generic word search association that boosts only the most popular products, into an individually targeted experience presenting the most relevant items for that shopper. This connects each shopper to the right products for them, and dramatically raises your revenue per search.

Powerful Shopper Merchandising with Preview Search

Engage shoppers with a highly visual search experience that actively previews individually relevant products as they type in the search box. By presenting products that most closely match your shopper’s preferences and intent, they are one click away from the items they are most likely to buy.

Let Customers Search in Their Own Words

On your site, a shopper might type “black dress,” but conversationally they might add more context such as, “show me black dresses under $100.” Most site search solutions can’t accurately respond. Natural Language Processing allows you to understand these conversational searches and deliver tailored results shorten the path to product for each individual shopper.

Give Each Customer a Voice

Voice search is quickly weaving itself into the fabric of mainstream consumer engagement. What if you could marry the usefulness of voice search with your own ecommerce site? It’s now possible with Reflektion. A few simple words can transform a search into a simple, fast and accurate experience that overcomes a key ecommerce challenge – finding the right item in a near endless aisle.

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Hyper-personalize the customer journey

Instantly upgrade your home page, category or product details pages, checkout page, and even the no search results page with hyper-relevant product recommendations that are prioritized based on shoppers’ interest and intent.

Turn browsers into buyers

Tap the power of cutting-edge AI algorithms to convert browsers into buyers via our always-on, intelligent platform that is constantly learning, ingesting each new data point (click, view, add-to-cart) and product details to show targeted products in real-time.

Control your personalization strategy

Choose from a robust library of recommendation recipes or build your own recipe as needed. Our flexible, yet powerful, merchandising controls empower brands and retailers to strike a balance between art and science, where your team sets the business strategy, and Reflektion optimizes the moment-to-moment interactions.

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Individually Relevant Category Pages

Prioritize the most relevant products for each individual shopper on category pages. With Reflektion, you can display different category experiences to new or returning visitors, adapting the experience to feature select subcategories (by store availability, collection, etc.) which improves the relevance of products and prompts increased conversion.

Landing Pages for Anything You Need

Don’t limit yourself to only a few landing page options. Reflektion allows you to create specific landing pages for email campaigns, keywords or seasonal efforts – maximizing engagement, campaign consistency or keyword content focus.

Full SEO Built In

Unlike most dynamic page builders, Reflektion automatically ensures all landing pages and category pages are fully optimized for SEO impact and SEM efforts. URL creation, content crawling and discoverability are all fully covered, ensuring maximum impact and long tail keyword benefit from every page.

Flexible Page Creation and Control

Reflektion offers highly editable and flexible page creation and controls. Marketers can choose to manually control the process (from content grid to slot level) or allow Reflektion’s AI to automatically respond to individuals across a page or in specific slots. Our full set of controls allows for blacklisting, whitelisting, overrides, etc of specific products, attributes or behaviors across any and all situations.

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Total content control

Reflektion’s Content Personalization puts merchandisers and marketers in control by making it simple to create and adjust personalized web or email content, test and deploy site imagery for different audiences, or create any other personalization from a library—no developers required. Marketers and merchandisers can leverage pre-built styles for creating contextual banners, titles and subtitles, promo codes, promo ribbons, and even introduce SEO meta tags. Developers can apply further control over creating or modifying new appearance styles as needed via HTML Block Styles that include free form HTML.

Fully configurable

Clicks-not-code configuration makes it simple to tailor banners, imagery, content, CTAs, promotions, emails and any other onsite or off-site content for new, returning visitors, or any segment. Pre-configured styles encompass the most common content layouts and scenarios, enabling merchandisers and marketers to make instant changes.

Robust library of controls

Marketers and merchandisers can leverage pre-built styles for creating contextual banners, titles and subtitles, promo codes, promo ribbons, and even introduce SEO meta tags. The pre-configured library of content controls encompass the most common content layouts for maximum convenience.

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Make Every Email Relevant

Emails that use generic content are alienating your customers. Instead of sending more of the same overly-broad messages, Reflektion injects merchandising at open time that uses individual shopper preferences and intent to present the most up-to-date and relevant content.

More Impactful Campaigns, With Less Labor

Manually creating segments to improve relevance requires extra resources many marketers don’t have. With Reflektion email content is dynamically targeted to each recipient, using unique preferences to reinforce the brand relationship and make them look forward to your next message.

Drive Increased Revenue Per Email

Optimize every message with Reflektion’s Promotional and Behavioral email content. By targeting content based on individual shopper preferences, brand can extend the shopping experience, prompt return visits, improve conversion rates and revenue per email.

Behavioral Emails Relevant to Each Individual

Reflektion behavioral emails respond directly to individual shopper behaviors – like completing a purchase or abandoning a cart – driving incremental revenue and higher open and click through rates for retailers. We inject the most individually relevant content into behavioral messages at the time they’re opened, extending the experience offsite and reactivating more shoppers.

The Broadest Set of Behavioral Triggers

Reflektion maintains the broadest set of behavioral triggers available in the market. Better yet, our full set of behavioral triggers can also be leveraged in other areas of your website.

Easy Integration with Your ESP

Reflektion behavioral email seamlessly integrates with your existing Email Service Provider (ESP) and enriches its end user experience. We compliment your email efforts by providing smart and intelligent triggers that reactivate shoppers and drive greater revenue. Our quick and easy ESP integration will have you up and running in 2-4 weeks.

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Unified Merchandising Rules

Reflektion’s Customer Engagement Console empowers you to create single merchandising rules and use them across multiple customer touchpoints. This not only reduces the workload of having to create the same rule multiple times but also ensures your rules are completely synchronized when you need them to be.

Slot Level Controls

With a full suite of merchandising controls, you can orchestrate the customer experience down to the slot level. You can pin, boost, bury, blacklist, or whitelist specific products in our simple to use drag-and-drop or query based rules editor. You can build deep rules based on product categories, sub-categories, and attributes and target contextual audiences by device, geo, or buying behavior models. All rules can be scheduled, as well, with start and end dates for promotional and campaign planning.

Powerful Analytics

Determine the impact of your merchandising campaigns with our Customer Engagement Console’s analytics dashboards, which allow you to capture core metrics and page results as well as page, widget, and variation performance. Additionally, the Customer Engagement Console allows you to A/B test different algorithm recipes and merchandising rules.

Reflektion Customer Engagement Platform

Turn Site Search Into a Personal Shopper

Powerful Shopper Merchandising with Preview Search

Let Customers Search in Their Own Words

Give Each Customer a Voice

Hyper-personalize the customer journey

Turn browsers into buyers

Control your personalization strategy

Individually Relevant Category Pages

Landing Pages for Anything You Need

Full SEO Built In

Flexible Page Creation and Control

Total content control

Fully configurable

Robust library of controls

Make Every Email Relevant

More Impactful Campaigns, With Less Labor

Drive Increased Revenue Per Email

Behavioral Emails Relevant to Each Individual

The Broadest Set of Behavioral Triggers

Easy Integration with Your ESP

Unified Merchandising Rules

Slot Level Controls

Powerful Analytics

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