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Customer engagement — not just experience — is the key to eCommerce Growth

There was a time when creating a positive customer experience was as simple as providing a good selection, competitive prices, and friendly, knowledgeable service. In today’s digital sphere, however, consumers are much more demanding and discerning. When customers visit an eCommerce website, the internet is their oyster, so to speak;… Read More

Cookies or not, Grow your eCommerce Business with Reflektion

Customer data is the fuel on which online personalization thrives. Countless personalization solutions leverage the use of third party cookies to track a user’s activity across sites and offer this data in various forms such as segments to various buyers of this data such as eCommerce retailers.  Cookies and User… Read More

Reflektion drives revenue and engagement during 2019 peak holiday season

Reflektion’s market leading AI & NLP-based 1:1 personalization platform made a significant positive business impact on its fast-growing customer base during the recent peak holiday shopping season – specifically Thanksgiving, Black Friday and Cyber Monday. As shoppers came out in droves to take advantage of favorable discounts and specials, those… Read More

eCommerce Peak Season Cometh: Are you prepared to scale?

Peak season – a problem of scale It’s the peak retail eCommerce season. Are you adequately prepared for scaling up to the deluge of new site visits and the heightened shopper demand for this period? It’s a known fact that shopper behavior changes significantly in peak season due to a… Read More

Announcing the 2019 eCommerce Personalization Report

As consumer choice expands and attention spans shrink, the imperative to personalize the online shopping experience becomes even more important. It’s important for leading brands and retailers to understand the key trends in eCommerce personalization space and position their businesses for success.  Recognizing the need to continually monitor trends in… Read More

Stronger Together: BOPIS and AI-powered Personalization

Now trending: BOPIS (or BOPUS) “Buy Online and Pick Up In-Store” (BOPIS or BOPUS) has been around for a while, but it’s only now that BOPIS is picking up pace amongst retailers as a key pillar of their omnichannel strategy. Interestingly, in the early days, it was called “click-and-collect”. In… Read More

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