Reflektion Appoints Amede Hungerford as Chief Marketing Officer

Hungerford brings 20+ years of industry expertise as company brings disruptive new hyper-personalization approach to retail marketers

SAN MATEO, Calif. — April 15, 2019 — Reflektion, the world’s leading AI-powered personalization platform for the retail industry, today announced the appointment of Amede Hungerford as chief marketing officer. In this role, Hungerford will lead Reflektion’s global marketing strategy as the company creates the new standard for hyper-individualized customer engagement.

With over two decades of experience as a marketing leader, Hungerford will leverage his deep industry expertise to drive market leadership, global awareness, demand generation, product marketing and communications for Reflektion.

“Amede understands the unique challenges faced by our e-commerce customers who operate in a rapidly evolving and hyper-competitive market. He brings tremendous value to Reflektion through his depth and breadth of experience in driving growth and innovation strategies for some of the world’s leading technology companies,” said Ray Villeneuve, President and Chief Operating Officer, Reflektion. “As Reflektion disrupts the e-commerce personalization market with a new approach for online brands and retailers, we’re thrilled to have a marketing innovator and leader of Amede’s caliber join our team.”

Hungerford previously held roles with Dell Boomi and NetSuite, where he served as Chief Marketing Officer and Vice President of Marketing, respectively, and played an instrumental role in both companies’ explosive growth by scaling the marketing teams, expanding into new markets and moving up-market into the enterprise space.

“Reflektion’s capabilities are unlike anything on the market. With Reflektion’s Customer Engagement Platform, we offer a disruptive approach that’s already unseating legacy, first-generation personalization offerings,” said Amede Hungerford, CMO of Reflektion. “I’m thrilled to join this talented and innovative team and take on the important task of demonstrating Reflektion’s value proposition.”

Prior to joining NetSuite in 2010, Hungerford held senior marketing leadership roles at Intuit, FICO, Sybase, and Hewlett Packard Company.

Hungerford holds a Bachelors of Science in Electrical Engineering from Duke University and a Masters of Business Administration from The Wharton School of Business at the University of Pennsylvania.

About Reflektion

Reflektion’s e-commerce personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, content personalization and email.

Leading retail brands such as Hanes, Godiva, Marmot, and Sur La Table rely on Reflektion’s platform to engage with customers in real-time.

Founded by pioneers in Artificial Intelligence and named to CB Insights’ Prestigious AI 100 List for 2018, Reflektion combines individual shopper insights, product intelligence, and AI to create more intimate and impactful e-commerce experiences.

Reflektion is backed by leading investors including Battery Ventures, Hasso Plattner Ventures, Clear Ventures, and Intel Capital.