Reflektion Creates the New Standard for Real-time Intelligent Personalization

Expansion of Reflektion’s Customer Engagement PlatformThe Reflektion Customer Engagement Platform delivers best-in-class, highly engaging, predictive, and individualized shop... More empowers retailers to act on customers’ purchase intent in real-time

SAN MATEO, CA, June 5, 2019 — Reflektion, the world’s leading AI-powered personalization platform for the retail industry, unveiled extensions to its Reflektion Customer Engagement Platform. Reflektion’s unified platform offers a disruptive new approach to hyper-individualized customer engagement for retailers and brands that is poised to replace legacy, first-generation personalization vendors. Based on an internal study, Reflektion’s platform increased direct orders by 87%, direct revenue by 193%, and direct revenue/visit by 76%.

Reflektion solves a real problem: as brands and retailers invest to grow visitor traffic they have not paid the same level of attention to dramatically improving eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More conversion rates, thus creating an engagement gap with their customers. To address this growing gap, the best brands and retailers are seeking to create a predictive customer experience across all touchpoints to drive higher conversions, prompt larger orders, and enhance customer retention. However, first-generation personalization products have failed to keep pace with today’s rapidly changing retail landscape. These first-generation products are constrained by manually-controlled rules, small datasets, and disparate point tools that hinder retailers’ ability to individualize their customers throughout the shopping journey.

Enhanced Breakthrough Customer Engagement Technology Within Reach

The Reflektion Customer Engagement Platform harnesses patented Artificial Intelligence (AI)Artificial intelligence (AI) is the simulation of human intelligence processes by machines, typically computer systems. ... More and Natural Language Processing (NLP)Natural Language Processing (NLP) is a form of AI that uses several disciplines, like computational linguistics, to make... More to offer highly engaging, predictive, and personalized shopping experiences across all online touchpoints, so that brands and retailers can drive more revenue and delight every visitor. Delivered in the cloud, the scalable platform delivers hyper-personalized real-time experiences for Search, Recommendations, Category and Landing Pages, Content PersonalizationContent Personalization is the ability to create, test, adjust and deploy personalized web or email content for differen... More, and Email at scale. Merchandisers and marketers gain powerful, flexible business controls for testing and optimizing their personalization strategies, empowering them to make strategic decisions to grow their business. The Reflektion Customer Engagement Platform is a seamless system of intelligence that adds value to the existing eCommerce system of record. Integration is straightforward via JavaScript, APIs or direct cartridge.

Merchandisers and marketers can quickly deploy the solution to unlock hidden relationships across broad and growing combinations of products, attributes, visitor interactions, and their subtle preferences. This enables shoppers to enjoy a white glove experience by having recommended products attuned to their individual preferences and intent, delivered to their phone, browser, or inbox  — saving them the time and hassle of scrolling past irrelevant choices.

With its enhanced capabilities, Reflektion’s Customer Engagement platform has enabled leading eCommerce businesses to grow significantly and take their shopper engagement to an entirely new level. As an example, a major clothing retailer not only successfully connected their personalized experiences across all digital touch points, but also experienced a 26% lift in site wide conversion, a 17% lift in average order size, and a 62% increase in page views.

The new capabilities released in the Reflektion Customer Engagement Platform empower brands and retailers to:

• Reduce online shopping friction and maximize conversion via the Landing Pages module by creating SEO optimized landing pagesIn the eCommerce context, a landing page is a standalone destination page generally tied to a specific URL used in email... More for individual or multiple product categories. These landing pages are integrated with organic search, are generated in real time, and serve up highly personalized content. With Landing Pages, brands can complement their SEO/SEM strategy by guiding the last mile of their customers’ journey to checkout.
• Programatically create highly individualized web and email content through a robust library of banner styles, SEO meta tags and HTML blocks in the Content PersonalizationPersonalization -- in the eCommerce context -- refers to the practice of creating personal interactions and experiences ... More module. This module is particularly advantageous for personalizing home pages with images and attention-grabbing taglines that are attuned to the tastes and personality of individual shoppers.
• Bring back customers through hyper-personalized behavioral emailsBehavioral email refers to the automated emails that merchandisers and/or marketers send to eCommerce shoppers based on ... More that are triggered by browsing history, cart abandonment or inventory changes. Email content is personalized in real-time at the open time – ensuring delivery of most relevant content based on all the customer’s interactions so far. By leveraging this capability, brands and retailers not only re-target their shoppers, but also more effectively upsell to them based on their recent purchases.

“In today’s need-it-now-world, shoppers quickly bounce from site to site if the products immediately displayed don’t appeal to their individual tastes and desires — challenging retailers to either engage shoppers with individualized experiences or continue to suffer intolerable bounce rates,” said Amede Hungerford, Chief Marketing Officer at Reflektion. “Built from the ground up using the latest artificial intelligence and machine learning algorithms married with big data, the Reflektion Customer Engagement Platform makes hyper-personalization accessible for every online brand and retailer — giving them the power to turn clicks into conversions.”

To learn more about the Reflektion Customer Engagement Platform, please visit www.reflektion.com/demo.

About Reflektion

Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial IntelligenceArtificial intelligence (AI) is the simulation of human intelligence processes by machines, typically computer systems. ... More to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Godiva, Marmot, and Sur La Table rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and named to CB Insights’ Prestigious AIArtificial intelligence (AI) is the simulation of human intelligence processes by machines, typically computer systems. ... More 100 List for 2018, Reflektion combines individual shopper insights, product intelligence, and AI to create more intimate and impactful e-commerce experiences.

Reflektion is backed by leading investors including Battery Ventures, Hasso Plattner Ventures, Clear Ventures, and Intel Capital.

Press Contact
Lee Figora
Finn Partners for Reflektion
312-329-3979