Reflektion Changes Rules for 1 to 1 Personalization; Helping Big Brands Increase Revenues by Over 20 Percent
Disney and Uniqlo Join Company’s List of Clients Seeing Significant e-Commerce Conversion Increases
Reflektion, an innovator in retail In the eCommerce context, one-to-one or 1:1 personalization refers to the practice of delivering a unique, hyper-targete... More and customer-centric analytics, today announced strong growth for the past year driven by accelerating customer acquisition. Disney and Uniqlo join Gander Mountain, Converse, O’Neill Clothing and dozens of other Reflektion clients, who on average, experience a 70 percent increase in engagement and 26 percent higher conversion rates with Reflektion’s 1 to 1 personalization technology.
“We are experiencing expanding interest from retailers and e-Commerce brands that are looking to replace first generation personalization and product recommendation technology with a more advanced solution that can deliver a true 1 to 1 shopping experience for their customers,” said Sean Moran, CEO of Reflektion. “In 2014, we helped our clients increase revenue throughout the year as well as boosted conversion rates during the critical holiday time period.”
Reflektion is working together with leading retailers to create a new generation of personalization that is based on individual shopper preferences, rather than broad marketing segmentation. Reflektion does this by capturing and analyzing each unique visitor’s digital behavior and applying machine learning algorithms that deliver on-target digital shopping experiences in real-time. Across tens of millions of Reflektion’s clients’ digital shopping sessions, 1 to 1 personalization consistently increases product views and shortens the customer sales funnel.
Buoyed by momentum in the market, Reflektion has also been successful in attracting key talent in marketing, customer success, sales, and product management from companies including Google, Oracle, eBay, Monetate and Accenture. The company has doubled its workforce in 2014. Reflektion also announced it will open a Chicago office in Q1 2015.
Note to editor: Reflektion CEO Sean Moran will join senior executives from The Home Depot, Golfdiscount.com and eBags on a panel at the 2015 eTail West Summit. The panel, “The Evolution From Mass To Personal: The Personalization -- in the eCommerce context -- refers to the practice of creating personal interactions and experiences ... More Journey,” will discuss current personalization tools, when and where within the e-Commerce experience personalization offers an ROI, and how retailers can benchmark against their own personalization strategies.
The Reflektion platform allows retailers to learn about every digital visitor, respond uniquely to each individual in real time, and convert more shoppers into buyers. Reflektion provides customer-centric analytics and a comprehensive set of digital commerce and marketing solutions. These solutions create true 1 to 1 shopping experiences across all devices, making it quick and easy for retailers to treat each shopper as an individual. It’s a major departure from yesterday’s approach, which depended on overly broad segments and rules. Retailers and brands working with Reflektion are transforming the relationship they have with each shopper, which creates greater engagement, higher conversion rates and increased revenues. The company is backed by leading investors including Intel Capital and Nike.