Reflektion Gains Market Traction and Builds Executive Team; Appointing New Vice President of Product Management and Vice President of Customer Success and Operations

Emerging Predictive Analytics Leader Secures Proven Industry Executives to Scale Business Development and Customer Satisfaction Operations

Reflektion™, an innovator in retail predictive analytics, today announced that Gil Arditi will serve as the vice president of product management and Rajiv Katira as the vice president of customer success and operations. As vice president of product management, Arditi is responsible for defining and implementing Reflektion’s product vision and strategy. As vice president of customer success and operations, Katira is responsible for driving customers’ success through obsessive focus on launch management, customer success, and flawless operations.

“Both Arditi and Katria join Reflektion at a critical juncture for the company as we’re scaling the company,” said Sean Moran, CEO and president of Reflektion. “With proven track records of driving results in customers’ direct-to-consumer business, Gil and Rajiv will help Reflektion deliver on our vision of closing the e-Commerce loop of analytics, actions and results for retailers and brands as e-Commerce continues to grow and change rapidly.”

Prior to joining Reflektion, Arditi was vice president of product management at AppDirect, where he helped the company become the leading App Store-as-a-Service provider globally. Before AppDirect, Arditi served in product management positions at Google, managing the integration of YouTube and DoubleClick after their acquisition into the Google monetization stack, and leading Google’s sponsored offers projects.

“The e-Commerce industry is in a state of flux as retailers and brands are looking to improve customer experiences on desktop as well as on mobile. Predictive analytics will be key for e-Commerce companies to transform the way their businesses are conducted,” said Gil Arditi, vice president of product management. “Reflektion has a unique approach of using predictive analytics to create the best experience for each customer, and I am excited to be working with the company to further the next level of its product and growth strategy.”

Previously, Katira served as vice president of e-Commerce solutions at GSI Commerce (now a part of eBay), where he crafted multi-channel e-Commerce initiatives for large (IR 100) brands and retailers. Before GSI Commerce, he served as director of e-Commerce at McAfee, where he was responsible for North American online business during the hyper-growth stage. Prior to that, He led teams managing back-office operations, including customer service at various divisions of CA Technologies.

“Reflektion puts customer personalization at the heart of its solution and offers a whole new way for the retail industry to provide a streamlined e-Commerce solution for their shoppers,” said Rajiv Katira, vice president of customer success and operations. “The Reflektion platform maximizes the ROI for retailers and brands as it accurately predicts the effect of marketing campaigns on e-Commerce sales, and using actual results to refine predictive models. Reflektion’s technology is a key enabler of this vision and I am looking forward to playing a key role in delivering strong customer satisfaction in the company’s next phase of growth.”

About Reflektion
Reflektion provides a predictive analytics platform and easily deployable solutions for retailers and brands. Based in Silicon Valley, Reflektion was founded in 2012 by machine-learning superstars to bring the most advanced technologies into commerce businesses. Reflektion offers a quick and easy way for retailers and brands to achieve greater revenue, better conversion and more page views, without investing in new systems. Reflektion does the number crunching, deep learning and application delivery from the cloud on a subscription basis. Reflektion’s patented algorithms reduce computational overhead by hundreds of times, enable modeling of millions of users every day and predict with high confidence what customers will do next. For more information visit