Reflektion’s Board Adds Former CEO and Founder of Endeca

Steve Papa Joins Intel and Nike on Board of Fast Growing Personalization Platform

Reflektion™, an innovator in retail personalization and predictive analytics, today announced former Endeca CEO and founder Steve Papa has joined the company’s Board of Directors. Papa joins as Reflektion’s platform continues to gain market traction with top eCommerce and retail brands including Converse, O’Neill, and Metal Mulisha. Reflektion’s clients are experiencing a consistent 13 to 46 percent lift in eCommerce revenue as a result of implementing the personalization platform.

Mr. Papa joins existing board members including Eduardo Castro Wright, former CEO of Wal-Mart US, and leaders from Nike (NKE) and Intel (ITC) as well as private investors such as Marc Benioff, chairman and CEO of (CRM); and Ray Lane, former COO of Oracle (ORCL).

“The results that Reflektion has generated for their clients by integrating personalization and predictive analytics are astounding. They’ve proven that personalization can have a significant impact on online businesses,” states Mr. Papa. “Their platform demonstrates the fusion of traditional customer experience management with the leading edge of advertising monetization. Not only is it the next generation of ecommerce personalization, it has broader applications to all customer facing web applications.”

Papa is an active founder, investor, board member and mentor sponsoring the creation of a wide variety of tech companies. He founded the enterprise software company Endeca in 1999 and was its CEO until Oracle (ORCL) acquired the company in 2011 as its 6th largest acquisition ever when announced, for a reported $1.1 billion. Endeca pioneered Guided Navigation, one of the leading search innovations of the decade, and made it an industry standard online. Endeca’s solutions today play a key role in the online commerce, enterprise business intelligence and national security markets.

“We’ve seen great momentum since the beginning of the year: first with the investment from Nike and Intel, then with name-brand clients leveraging our platform and now with Steve joining the board,” said Sean Moran, CEO of Reflektion. “It’s a huge advantage to be backed by a strong group of advisors; their leadership helps us grow the company intelligently and achieve astounding revenue lift for our clients.”

About Reflektion
Reflektion is a state of the art personalization and predictive analytics platform for retailers and brands. Based in Silicon Valley, Reflektion was founded in 2012 by machine-learning superstars to bring the most advanced technologies into commerce businesses. Reflektion offers a quick and easy way for its customers to achieve greater revenue, better conversion and more page views, without investing in new systems. Reflektion does the number crunching, deep learning and application delivery from the cloud on a subscription basis. Reflektion’s patented algorithms reduce computational overhead by hundreds of times, enable modeling of millions of users every day and predict with high confidence what customers will do next. For more information, visit