Reflektion Named a 2016 Gartner Cool Vendor in Digital Commerce Marketing
Next generation personalization technology generating more than 20% conversion rate increases for eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More focuses on the individual shopper in real time.
Reflektion, the leader in next generation eCommerce personalization and winner of Shop.org’s Digital Commerce Startup of the Year, today announced that it has been named a 2016 Gartner Cool Vendor in the Digital Commerce Marketing report. Gartner’s annual Cool Vendor in Digital Commerce Marketing1 selection highlights companies that support the evolution of digital commerce strategies through unique and impactful technology solutions.
According to Gartner, “Digital commerce, the buying and selling of goods and services using the Internet and the marketing activities that support these transactions, continues to be a growing area of emphasis for marketers as consumer behavior evolves.”
Reflektion’s unique approach to eCommerce personalization is based on individualization. The technology works by capturing, analyzing and responding in real time to each shopper’s behavior so that retailers can present the shopper with the most individually relevant products and content. As a result of individualization, Reflektion’s clients generate more than a 20 percent increase in conversion rates and a 70 percent increase in engagement on their sites.
“Being honored as a Gartner Cool Vendor is a tremendous compliment. We believe this recognition, in addition to being awarded Shop.org’s Digital Commerce Startup of the Year, is strong validation for our unique approach to personalization and the results we’re generating for our clients,” stated Reflektion CEO Sean Moran. “We believe Reflektion’s ability to put the right products in front of the right person every time is the reason why our retail clients are greatly improving the lifetime value of their shoppers.”
Reflektion drives millions of incremental conversion events for leading retailers of all sizes, including Disney, Marmot, O’Neill Clothing and Oriental Trading. Reflektion’s Individualized Commerce Solutions enable retailers to capture and respond to each individual shopper’s intent in real time, which increases customer conversions and retailer revenue by over 20%. The company is backed by leading investors including Battery Ventures, Hasso Plattner Ventures, and Intel Capital. Reflektion is the 2015 winner of Shop.org’s Digital Commerce Startup of the Year.
1 Gartner, Cool Vendors in Digital Commerce Marketing, 2016, April 13, 2016
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