2020 eTail Report: Embracing the Journey to Discovery

Explore the changing landscape of Retail Search & Acquisition

Learn 9 key findings driving the 2020 SEM initiatives of leading marketing & digital commerce leaders. 

Reflektion partnered with WBR Insights to survey 100+ marketing and digital commerce leaders across North America who are focused on the transformation of retail search and customer acquisition.

By reading this industry report you’ll gain a greater understanding of the changing search landscape and the new rules of retail search and acquisition.


In this report, you’ll learn:

  • Top 10 SEM initiatives prioritized by leading digital commerce leaders in 2020

  • Key investment areas for improving the onsite search experience

  • Strategies to improve customer acquisition through personalized search

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