Ascena: Lane Bryant and Catherines Grow Revenue with 1:1 Personalization
Lane Bryant and Catherines are the most recognized names in specialty plus-size clothing today. In 2017, the eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More team was grappling with the reality that their typical online visitor wasn’t experiencing a truly individualized and connected shopping experience.
To reconnect with their customers’ needs, Lane Bryant and Catherines needed to deliver a hyper-relevant and connected online shopping experience to every shopper. Find out how Reflektion helped lift Ascena Retail Group’s conversion rate and regain customer loyalty.DOWNLOAD