The eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More PersonalizationPersonalization -- in the eCommerce context -- refers to the practice of creating personal interactions and experiences ... More playbook has been dramatically rewritten. Leaders like Disney, Uniqlo, and Converse are ahead of the game, but many retailers are still behind. This guide lays out what eCommerce professionals need to know.

Key take aways include:

• Side by side, real life examples of how both legacy and modern Personalization respond to shoppers
• Traits of a successful modern Personalization platform

Read the white paper now.