Ecommerce (electronic commerce) describes any and all types of business or commercial transactions that involve the purchase and sale of goods and services via the Internet.
Ecommerce merchandising, then, involves all activities surrounding the promotion and sale of products and services that are sold digitally.
Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.
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