Fashion merchandising

Fashion merchandising

Fashion merchandising is the promotion and sale of clothing and accessories from brands and designers. As such, fashion merchandising involves all marketing-related activities—from building relationships with brands and designers to promoting and selling an array of clothing and accessories.

Cameron Conaway
Cameron Conaway

Fashion merchandising

Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.