Fashion merchandising is the promotion and sale of clothing and accessories from brands and designers. As such, fashion merchandising involves all marketing-related activities—from building relationships with brands and designers to promoting and selling an array of clothing and accessories.
Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.