Lighting in merchandising

Lighting in merchandising

Manipulating light is an important part of all types of merchandising. Just as a theater production uses light to convey moods and highlight characters and scenes, modern merchandisers use light to display products, highlight sales, and even influence the mood and energy of their potential customers.

Cameron Conaway

Lighting in merchandising

Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.