Toy merchandising

By: Cameron Conaway • October 28, 2017

Toy merchandising

Toy merchandising is the promotion and sale of products meant for children to play with. Toy merchandising at once has to enthrall and engage children while influencing the adult decision-makers to make a purchase.

Cameron Conaway
Cameron Conaway

Toy merchandising

Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.