Toy merchandising is the promotion and sale of products meant for children to play with. Toy merchandising at once has to enthrall and engage children while influencing the adult decision-makers to make a purchase.
Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.