Digital merchandising involves all promotional activities used to sell a product online. Often referred to as eCommerce or online merchandising, digital merchandising can include everything from site performance and digital product display to digital marketing and email marketing initiatives.
Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.