What is omnichannel merchandising?

What is omnichannel merchandising?

Omnichannel merchandising refers to creating a unified customer experience across all possible touchpoints of the customer journey. For retailers with physical and digital stores, omnichannel merchandising involves creating a seamless customer experience—even if the customer moves from one to the other.

Cameron Conaway
Cameron Conaway

What is omnichannel merchandising?

Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.