What is omnichannel merchandising?

What is omnichannel merchandising?

Omnichannel merchandising refers to creating a unified customer experience across all possible touchpoints of the customer journey. For retailers with physical and digital stores, omnichannel merchandising involves creating a seamless customer experience—even if the customer moves from one to the other.

Cameron Conaway

What is omnichannel merchandising?

Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.