What is visual merchandising?

By: Cameron Conaway • October 28, 2017

What is visual merchandising?

Visual merchandising in the retail industry refers to all of the display techniques used to highlight the appearance and benefits of the products and services being sold. Visual merchandising can includes elements of spacing, lighting, and design, and is a term that can be applied both to in-store merchandising and online merchandising.

Cameron Conaway
Cameron Conaway

What is visual merchandising?

Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.