Personalization is Not Segmentation
For too long, marketers have been applying older marketing practices to new digital customer experiences. Patience for dated and overly obvious segmentation techniques is severely waning. Revenue and brand reputation are at stake.
Today’s digital customer should feel like their online engagement with your brand is natural, pain free, and even special. This whitepaper will arm you with tips on how to adjust your strategy according to the new rules of True Personalization -- in the eCommerce context -- refers to the practice of creating personal interactions and experiences ... More.
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