In retail, mobile individualization is increasingly important. Here's how Metal Mulisha used to leverage customer intent and create a better experience for their mobile shoppers.

Metal Mulisha’s customers would rather be on the trail than on a computer, so the company won them over with a mobile ecommerce individualization strategy.

In retail, mobile individualization is increasingly important. Here’s how Metal Mulisha used to leverage customer intent and create a better experience for their mobile shoppers.