Retail Touchpoints: Retailers and Shoppers are Embracing Personalization

In a recent Retail TouchPoints article, Glenn Taylor takes us through some great examples of intelligent applications of personalization from some leading brands. He notes that the preference towards Personalization is not limited to just retailers. Shoppers like it to. Citing an Adobe Retail Personalization Survey, Taylor points out that 71% of retail customers prefer to receive personalized offers while they shop.

Shopper wearing VILLA boots

One of the examples highlighted is our own client, VILLA. He explains how the urban footwear and apparel retailer boosted their online revenues by 46% after implementing Personalized Search into their eCommerce site.

eCommerce Personalization in Site Search

Check out the Retail TouchPoints article to see how VILLA and other retailers are embracing eCommerce personalization, implementing it smartly, and getting significant results.

Stafford McKay

Stafford is the former Director of Content at Reflektion. He’s passionate about eCommerce Marketing, Technology, and Lake Michigan. When he’s not writing content, he can be found out on the water in the 1938 Chris Craft he shares with his family.