Retail Touchpoints: Retailers and Shoppers are Embracing Personalization
In a recent Retail TouchPoints article, Glenn Taylor takes us through some great examples of intelligent applications of personalization from some leading brands. He notes that the preference towards Personalization is not limited to just retailers. Shoppers like it to. Citing an Adobe Retail Personalization Survey, Taylor points out that 71% of retail customers prefer to receive personalized offers while they shop.
One of the examples highlighted is our own client, VILLA. He explains how the urban footwear and apparel retailer boosted their online revenues by 46% after implementing Personalized Search into their eCommerce site.