Reflektion partnered with Lane Bryant to develop a high-converting, ‘Just for You’ landing page. The landing page was designed to slot in approximately 20 cross-category products for the individual shopper — dynamically in real-time.
Lane Bryant of Ascena Brands was looking for additional ways to improve their shopper experience and generate online revenue. They identified their high-traffic landing pages as an area to focus on. These pages had a “one size fits all” experience and as a result, the conversion rate had room for improvement.
Lane Bryant now experiences a 14% Conversion Rate (CVR) on the ‘Just for You’ individualized landing page.