Business Challenge

Lane Bryant of Ascena Brands was looking for additional ways to improve their shopper experience and generate online revenue. They identified their high-traffic landing pages as an area to focus on. These pages had a “one size fits all” experience and as a result, the conversion rate had room for improvement. 

Solution

Reflektion partnered with Lane Bryant to develop a high-converting, ‘Just for You’ landing page. The landing page was designed to slot in approximately 20 cross-category products for the individual shopper — dynamically in real-time.

Results

Lane Bryant now experiences a 14% Conversion Rate (CVR) on the ‘Just for You’ individualized landing page. 

See it in action

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