RSR’s Report: Top 100 Retailers And Personalization

Everyone in retail seems to believe PersonalizationPersonalization -- in the eCommerce context -- refers to the practice of creating personal interactions and experiences ... More is a major priority. But how many have actually implemented a functional personalization strategy across their sites and devices? Shockingly, very few according to a recent study.

RSR Research did an extensive analysis of 100 top retailers. Each were evaluated in two distinct visits across their individual desktop, tablet and mobile sites. And when you pull back the curtain, the results weren’t quite what anyone had imagined.

Key findings about Personalization among the 100 Retailers analysed include:

• 85% treat return shoppers the same as first time visitors
• 52% do not tailor content according to desktop, tablet or smartphone
• 74% have no memory of past products browsed by users during previous visits

Steve Rowen, managing partner, RSR Research commented in a press release: “At the highest level, we discovered that retailers’ personalization strategies are rudimentary at best.”

Dig deeper and see all the details (including a list of the retailers analyzed). Get your complimentary copy of the 2015 RSR Personalization Report.