Individualization and personalization over segmentation

segmentation tools

For decades retailers used segmentation as a way to target customers with the right value proposition. Today, personalization and individualization are key.

Cameron Conaway

segmentation tools

Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.