Individualization and personalization over segmentation

segmentation tools

For decades retailers used segmentation as a way to target customers with the right value proposition. Today, personalization and individualization are key.

Cameron Conaway
Cameron Conaway

segmentation tools

Cameron is the Director of Content at Reflektion. His work as a journalist and content marketer has appeared in Forbes, Newsweek, and The Guardian, among other outlets. Connect with him here on LinkedIn and on Twitter @CameronConaway.