Webinar Video: Individual Shopper Intent and eCommerce
After winning Shop.org’s Digital Commerce Startup of the Year Award, a lot of folks in the industry are asking for a deeper perspective on the powerful difference in an Individualization or 1:1 personalization is a particularly advanced form of eCommerce personalization. It allows online ... More based eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More Strategy as opposed to a Personalization -- in the eCommerce context -- refers to the practice of creating personal interactions and experiences ... More approach. In a recent shopper intent webinar, we partnered with Wpromote to explore how and why leading retailers are responding to their shoppers as individuals, rather than as “soccer moms” or “urban hipsters”. These leaders (who include Disney, Uniqlo, Converse, and O’Neill Clothing) are driving significantly higher conversions, revenue per visit, and ROI than the rest of the industry. Watch the webinar recording and learn how you can do the same.
What you’ll take away:
• How to achieve a higher ROI for every visitor
• What brick and mortar solved decades ago, but eCommerce still lacks
• Concrete examples from leaders like Disney, Uniqlo, and Converse
Watch our CMO Kurt Heinemann, who presented along with Mike Mothner, Founder & CEO of Wpromote. They uncover how your site can act like a personal shopper rather than a machine that spews out generic, “one size fits all” experiences.