Events

Webinar Video: Individual Shopper Intent and eCommerce

By: Stafford McKay • November 4, 2015

After winning Shop.org’s Digital Commerce Startup of the Year Award, a lot of folks in the industry are asking for a deeper perspective on the powerful difference in an Individualization based eCommerce Strategy as opposed to a Personalization approach. In a recent shopper intent webinar, we partnered with Wpromote to explore how and why leading retailers are responding to their shoppers as individuals, rather than as “soccer moms” or “urban hipsters”. These leaders (who include Disney, Uniqlo, Converse, and O’Neill Clothing) are driving significantly higher conversions, revenue per visit, and ROI than the rest of the industry. Watch the webinar recording and learn how you can do the same.

Webinar: Why Individual Shopper Intent is Crucial for eCommerce from Reflektion on Vimeo.

What you’ll take away:

• How to achieve a higher ROI for every visitor
• What brick and mortar solved decades ago, but eCommerce still lacks
• Concrete examples from leaders like Disney, Uniqlo, and Converse

Watch our CMO Kurt Heinemann, who presented along with Mike Mothner, Founder & CEO of Wpromote. They uncover how your site can act like a personal shopper rather than a machine that spews out generic, “one size fits all” experiences.

Stafford McKay

Stafford is the former Director of Content at Reflektion. He’s passionate about eCommerce Marketing, Technology, and Lake Michigan. When he’s not writing content, he can be found out on the water in the 1938 Chris Craft he shares with his family.