Grow Your eCommerce Business
With Reflektion on your side, empower your merchandising, marketing and analytics teams to not only plan and execute impactful personalization strategies, but also make strategic decisions by gaining a transparent view of business performance. Know how AI-powered personalization is impacting your business growth through Reflektion’s analytics.
Improve Customer Loyalty
Connect your customer journey across channels and digital touchpoints to delight visitors and increase their loyalty. Reflektion‘s 1:1 hyper-personalization empowers you to understand customers like never before, make an emotional connection with them, and bring them back for more, so you can improve customer lifetime value and beat the competition.
Future-proof Your Business
Now sleep soundly at night, knowing Reflektion’s comprehensive platform can address new business use cases, integrate easily with other solutions, reduce total cost of ownership, and deliver personalization across channels. Moreover, to scale operations in new geographies, Reflektion is with you every step of the way for enabling multiple locales, store-level inventory or pricing, and 1:1 personalization across multiple brand websites.
Engage & Convert Visitors in Real-time
Engage shoppers with true 1:1 personalization powered by AI, which gets smarter with every customer interaction across channels. Connect each shopper to the right products and dramatically raise your conversion rates, average order values, and revenue per visit. Form an emotional connection with shoppers through hyper-personalized search, recommendations, landing or category pages, and web or email content.
Adapt To Changing Customer Behaviors
Respond to customers’ changing behavior by personalizing the shopping experience based on their latest shopping preferences and purchase intent. Reflektion’s 1:1 intelligent personalization treats each customer as a segment of one. Even if shopper behaviors change across seasons, geographies, or demographics, Reflektion’s AI always calculates hidden relationships across products, attributes, visitor interactions, and their subtle preferences.
Make Strategic Data-Driven Decisions
Leverage rich analytics to be in the know, discover powerful hidden trends, and make strategic decisions to grow your categories. Track success KPIs at-a-glance, respond to KPI changes, gain granular insights at varying levels, and contextually traverse up and down levels in an intuitive manner.
Gain Flexible Business Controls
Set merchandising strategies with our Customer Engagement Console, while Reflektion optimizes shoppers’ moment-to-moment interactions. With Reflektion, make changes on the fly with easy-to-configure merchandising rules and full slot level controls. Promote or demote products and categories based on attributes, calibrate product rankings for further contextual control, and configure facets based on keyphrases and/or audience segments.
Turbo-charge Campaign ROI
Re-engage shoppers at every opportunity with comprehensive triggers for abandonment (cart, browse, category), catalog changes (price drop, low inventory), or based on customer reactivation. Upgrade email campaigns with products that are automatically displayed based on propensity to buy—using intelligent insights from recipient’s site visits, interactions with products and categories, and individual or cohort preferences.
Control Presentation Like Never Before
Reflektion’s Content Personalization puts you in control by making it simple to create and adjust personalized web or email content, test and deploy site imagery for different audiences, or create any personalization strategy from a library of controls—no developers required. Deliver content based on any audience segment, with personalized banners, HTML Blocks, images, text overlays and/or CTAs, based on the viewer, location, or other factors.
Test & Optimize Campaigns
Leverage Built-in support for A/B and Multivariate split test experiments to conduct data-driven optimization of personalization campaigns. Split traffic based on keywords, relevance, and weights to quickly determine the best personalization strategy.