Tag: eCommerce Personalization

Part 2: Practical tips for growing your eCommerce conversion rates

As I blogged earlier, I’m on an exciting journey to help brands and retailers realize their potential of increasing eCommerce conversion rates through a five-part series of blog posts. If you didn’t have a chance to read the first part, be sure to read it (Part 1: Practical tips for… Read More

Part 1: Practical tips for growing your eCommerce conversion rates

The competition for gaining market share is heating up in the eCommerce space. As a result, brands and retailers are struggling to improve their revenue and profitability. While eCommerce conversion rates remain one of the most important metrics for driving top-line growth, not enough importance is placed on improving it.… Read More

Preparing Your Category Pages for the Rise of Mobile Shoppers

According to a Deloitte study, nine out of ten of consumers use mobile devices in the browse and research phase of shopping. These online shoppers don’t necessarily switch channels to buy. They’re also using their smartphones and other mobile devices to make purchases. As a case in point, consider last… Read More

TOMS Shoes: Creating the Seamless Customer Journey

We couldn’t be more thankful for our clients. Because they trust us to deliver results, we’re able to keep iterating our solutions and receive recognition for our achievements in practical AI. One client we’re particularly proud to work with is TOMS Shoes. TOMS Shoes began in 2006 when Blake Mycoskie… Read More

The SEO You’re Missing: Optimize Your Category Pages for Search

A Third of all Online Shoppers are Up for Grabs According to SEMrush’s data, between 32% and 40% of leading ecommerce websites’ visitors come from organic search, meaning they searched for something using Google, or Bing, or Yahoo!, and the search results led them to an ecommerce site. A SimilarWeb report found… Read More

Reflektion at Shoptalk 2018

With over 7,500 attendees, Shoptalk 2018 is this year’s largest conference for ecommerce and retail innovation. Attending with the Right Mindset is Key Writing in Forbes, Nikki Baird argues the real culprit of the so-called “retail apocalypse” is not the death of retail but retailers’ refusal to implement true digital transformation… Read More

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