Tag: eCommerce Personalization

Reflektion drives revenue and engagement during 2019 peak holiday season

Reflektion’s market leading AI & NLP-based 1:1 personalization platform made a significant positive business impact on its fast-growing customer base during the recent peak holiday shopping season – specifically Thanksgiving, Black Friday and Cyber Monday. As shoppers came out in droves to take advantage of favorable discounts and specials, those… Read More

Announcing the 2019 eCommerce Personalization Report

As consumer choice expands and attention spans shrink, the imperative to personalize the online shopping experience becomes even more important. It’s important for leading brands and retailers to understand the key trends in eCommerce personalization space and position their businesses for success.  Recognizing the need to continually monitor trends in… Read More

Part 2: Practical tips for growing your eCommerce conversion rates

As I blogged earlier, I’m on an exciting journey to help brands and retailers realize their potential of increasing eCommerce conversion rates through a five-part series of blog posts. If you didn’t have a chance to read the first part, be sure to read it (Part 1: Practical tips for… Read More

Part 1: Practical tips for growing your eCommerce conversion rates

The competition for gaining market share is heating up in the eCommerce space. As a result, brands and retailers are struggling to improve their revenue and profitability. While eCommerce conversion rates remain one of the most important metrics for driving top-line growth, not enough importance is placed on improving it.… Read More

Preparing Your Category Pages for the Rise of Mobile Shoppers

According to a Deloitte study, nine out of ten of consumers use mobile devices in the browse and research phase of shopping. These online shoppers don’t necessarily switch channels to buy. They’re also using their smartphones and other mobile devices to make purchases. As a case in point, consider last… Read More

TOMS Shoes: Creating the Seamless Customer Journey

We couldn’t be more thankful for our clients. Because they trust us to deliver results, we’re able to keep iterating our solutions and receive recognition for our achievements in practical AI. One client we’re particularly proud to work with is TOMS Shoes. TOMS Shoes began in 2006 when Blake Mycoskie… Read More

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